PG&E Look Forward Bus

Project Overview

Museum Planning LLC designed the PG&E Look Forward Bus — a mobile exhibition and brand experience vehicle that brought PG&E's vision for clean energy and the future of California's energy landscape directly to communities across the state.

Mobile Exhibition Design

A mobile exhibition requires all the discipline of a fixed museum installation compressed into a moving, deployable vehicle. The Look Forward Bus was designed to create an immersive, educational experience that could be set up and broken down efficiently while delivering a consistent, high-quality visitor experience at every stop.

Brand Experience

The exhibition translated PG&E's corporate vision into a public-facing experience — connecting energy policy and infrastructure investment to the everyday lives of California residents in a way that was approachable, informative, and optimistic.