Museum Planning LLC

Museum
School.

Free guides from practice founded in 1999 — more than forty museums. Everything a board member, mayor, city manager, or foundation officer needs to understand before commissioning a museum planner.

The Guides
Guide 01
How to Start a Museum

A complete walkthrough of the ten steps of museum development — from the first community meeting through opening day and the planning cycle that follows.

The 10 steps in order
Cost benchmarks and financial rules of thumb
The most common mistakes
Authoritative resources
Guide 02
What is a Museum Feasibility Study?

Before your community commits capital, you need to know whether the museum can operate sustainably. This guide explains what a feasibility study covers and why it is never optional.

The six components of a complete study
How the process works
Cost and timeline
FAQ from boards and city managers
Guide 03
What is a Museum Master Plan?

The master plan translates your institution's mission and audience into a physical building program, visitor experience framework, and capital campaign strategy. It is what architects work from.

The eight components of a master plan
How master planning fits into the sequence
Cost and timeline
Real examples from the portfolio
Companion
Museum Feasibility Study — The Long View

A deeper companion to Guide 02: what you are actually commissioning, typical fee ranges, deliverables, and how feasibility fits ahead of master planning and a capital campaign.

The three questions a study must answer
What belongs in the written report
City, college, and historical-society contexts
Companion
Starting a Local History Museum

Historic civic buildings, collections in storage, and historical societies often begin in Phase 01 — governance, building condition, and honest audience math before anyone talks about exhibitions.

Building as asset or liability
Collections and deaccession reality
Operating gap before opening day
Written by

Thirty years.
Forty museums.

These guides are written by Mark Walhimer, managing partner of Museum Planning LLC (founded 1999). He has worked inside museums since 1992 and has planned museums across the United States and internationally — science centers, children's museums, natural history museums, history museums, and cultural centers.

The guides reflect what actually works, drawn from that experience. Not theory. Not what the textbooks say. What happens in the room with boards, city managers, architects, and funders.

40+
Museums
Completed
30
Years of
Practice
2
Bloomsbury
Books

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