Museum Customer Experience Design
Let’s say that you have been operating a museum for ten years, all seems to be going well, you are able to raise money, the visitor evaluations of content are positive, but visitor’s don’t love your museum. Changing visitors from “satisfied visitors” into “happy enthusiasts that love your museum”.
Every museum is different and every visitor is different, but the process of Museum Customer Experience is similar.
- Objective – What is the behavioral change that you would like to create in the visitor ?
- Who are your visitors and are your current visitors representative of the community of your museum ?
- Draft Personas
- Draft Objectives and methods of behavioral change
- Journey Mapping
- Strategy Canvas
- Empathy Map
Museum Customer Experience Design book:
More about Museum Customer Experience Design and the upcoming book by Mark Walhimer Museum Customer Experience (CX).
The Cade Museum
The City of McDonough Georgia
Wow! Children’s Museum
The Women’s Sports Museum